Loclz (2022)
Logo design + Banner + Animation![](https://freight.cargo.site/t/original/i/5b9ac73ed2e2ebcd4e02e5b7f2a8b4c5767047f6dfdcbd7b6cbdb5044d1eaff9/loclz-banner-4.jpg)
Loclz is a project I worked on this year whilst at Ram Infosystems. I was tasked with branding Loclz - a new online marketplace, made to help small local businesses sell online, and connect them with new/existing customers. The platform was to be location-based, allowing customers to find products near them.
I tried to summarise Loclz’s core service in a logo, social media banners, and also a short animation. I used Adobe Illustrator for the logo and banners, and Adobe After Effects for the animation. The banners/animation were made with some stock graphics from Envato Elements (in the interest of time) which I then edited and animated. I also took on the role of sound designer for the animation.
See below: Logo ideation, logo development, final logo, banner graphic and animations. ︎
I tried to summarise Loclz’s core service in a logo, social media banners, and also a short animation. I used Adobe Illustrator for the logo and banners, and Adobe After Effects for the animation. The banners/animation were made with some stock graphics from Envato Elements (in the interest of time) which I then edited and animated. I also took on the role of sound designer for the animation.
See below: Logo ideation, logo development, final logo, banner graphic and animations. ︎
![](https://freight.cargo.site/t/original/i/ed028589de2bc5ee777aa045938a1bb661b52a531f2e17aa160c52a7d65450d3/loclzsketches.jpg)
![](https://freight.cargo.site/t/original/i/53eb5ce464275214048df8c515b1ff265a6e8cf08c64c52dccd24e9c608a4bcf/loclzprocess1.jpg)
![](https://freight.cargo.site/t/original/i/990cf2ad4f2f8df88f163d69d0a4e97c81930ee5c06ade1f3df82929b21bfca2/loclzprocess2.jpg)
![](https://freight.cargo.site/t/original/i/420a4b84b0b23eba680026e4625a31fc644c608b3de6181a02771609db3dbaa0/loclzprocess3.jpg)
![](https://freight.cargo.site/t/original/i/29a91a947e6b3c7ba63f0e8ba50d6d7f99939fa7ed4736a36fb9a0aac590e8ce/loclzprocess4.jpg)
![](https://freight.cargo.site/t/original/i/de01fd54456642214a220c70add200a9a6d95bc7d3563a51a382ca5f5cb82c44/Loclz-final-logo2.jpg)
![](https://freight.cargo.site/t/original/i/08e508659617dcd247faf38854d97ecf162dd7143cdf9969ce22b7dbb6260747/LoclzFacebookBanner_1640x720-copy.jpg)